Tag: "Book writing"
![The power of the printed book](https://lexiconmarketing.co.uk/wp-content/uploads/sites/65/bfi_thumb/Writing_a_book_10-pbqrz1rhrjj2b1t643j3s75ufuzq7l4hylb1nkweqg.png)
The power of the printed book
Using a combination of self-publishing and digital print-on-demand, it’s never been easier or more cost-effective to achieve your ambition of being the author of a printed book. Think of that proud moment – the photo of you holding the book and how much... read more »
![The world has changed...](https://lexiconmarketing.co.uk/wp-content/uploads/sites/65/bfi_thumb/Writing_a_book_18-pbqrz4l0c1mx9vp2nmqzhog880ltuofoyz9i3es87s.png)
The world has changed...
As the benefits of the vaccine programme take effect, it looks like parts of the world, certainly the UK, are edging back towards a more normal life. And yet it won’t just be a question of waking up from a 15-month bad... read more »
![What to write about](https://lexiconmarketing.co.uk/wp-content/uploads/sites/65/bfi_thumb/Writing_a_book_2-pbqryzvtdvghntvwf2pun7mx938zs6x1ac02p0z72w.png)
What to write about
I’ve already talked about why you should write a business book and the need to work out your motivation for writing it. Let’s now look in a bit more detail about what to write about. We’ve already narrowed it down that it needs... read more »
![What to write about](https://lexiconmarketing.co.uk/wp-content/uploads/sites/65/bfi_thumb/Writing_a_book_12-pbqrz2pbydkcmnrsylxqcoxb18v3fa88apyj4uv0k8.png)
What to write about
Stay at home and start writing “I keep six honest serving men (they taught me all I knew); their names are What and Why and When and How and Where and Who.” Rudyard Kipling’s well-known saying, which can be abbreviated... read more »
![What's your motivation for writing?](https://lexiconmarketing.co.uk/wp-content/uploads/sites/65/bfi_thumb/Writing_a_book_3-pc4niwsbw22wdn8wzpyr41865etront56fyd4g1rq0.png)
What's your motivation for writing?
I’ve already talked about why writing a business book is a great idea, as it creates the ultimate showcase for your expertise. OK, so what’s going to drive you to write it? You want to get across “your expertise”, which can cover all sorts of areas.... read more »
![Post-Covid writing](https://lexiconmarketing.co.uk/wp-content/uploads/sites/65/bfi_thumb/Writing_a_book_16-pbqrz4l0c1mx9vp2nmqzhog880ltuofoyz9i3es87s.png)
Post-Covid writing
As you may have noticed (!), the world has tilted on its axis... permanently. Every assumption we had about life, work and business has been challenged by the pandemic and its effects. It’s not too dramatic to talk about needing to view... read more »
![Year of the book](https://lexiconmarketing.co.uk/wp-content/uploads/sites/65/bfi_thumb/Writing_a_book_13-pbqrz3n657lmy9qft4ccx6ormmqgmzbymum0m4tme0.png)
Year of the book
When thinking about a structure to a book or even planning a series of blog posts, my view is that 12 is a sweet-spot number to aim at. 12 chapters to your book. You may end up with more, or possibly less,... read more »