Tag: "Book writing"
2020 resolution - write!
Your 2020 new year’s resolution – write that book OK, here we are, already a week into 2020 and no doubt some of your new year’s resolutions have already gone by the board – how’s that daily exercise target... read more »
Brad Burton's books
The story of Brad Burton’s four books (so far!) is a fantastic example of using business books as an integral part of your brand-building process. Brad published his first book, the wonderfully provocatively titled Get Off Your Arse, in 2009.... read more »
Why you should write a business book
What’s the main thing you are selling in your business? It’s your expertise. If you’re employed, this is what is of most value to your employer, with often that expertise built up through years and years of experience. If you’re self-employed and running your own... read more »
Long shelf life
The long shelf life of a business book What is the shelf life of a book? Probably longer than pretty much anything else. The bookshelf is the one that keeps being added to instead of items being constantly replaced.... read more »
Perfect Christmas gift
A business book is the perfect personalised (Christmas!) business gift This is one way to think about your published book. It has your personalised branding all over the cover and so it can be given to all your key... read more »
Plan your 2021
Making new year’s resolutions is generally an overrated business, as we all know to our cost, looking back at our generally poor record of sticking to them. No? Just me then! However, taking stock at the beginning of the year does make... read more »
Powerful marketing tool
Your book can be your most powerful marketing tool I’ve already talked about why writing a book is a great idea, as it creates the ultimate showcase for your expertise. But to label a business book as the most powerful marketing tool you can... read more »
Start writing now
While self-isolating, start writing In order to produce original written content, you need various conditions to be right. Firstly, you need peace and quiet and a minimum of distractions. Secondly, you need some time to think, to... read more »
Start your book
How to start writing a non-fiction book For many people, the biggest barrier to writing their first non-fiction book is just the whole prospect of getting started. They never finish because they never in fact start. And the irony... read more »