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Powerful marketing tool
Your book can be your most powerful marketing tool I’ve already talked about why writing a book is a great idea, as it creates the ultimate showcase for your expertise. But to label a business book as the most powerful marketing tool you can... read more »
What to write about
I’ve already talked about why you should write a business book and the need to work out your motivation for writing it. Let’s now look in a bit more detail about what to write about. We’ve already narrowed it down that it needs... read more »
What's your motivation for writing?
I’ve already talked about why writing a business book is a great idea, as it creates the ultimate showcase for your expertise. OK, so what’s going to drive you to write it? You want to get across “your expertise”, which can cover all sorts of areas.... read more »
Why you should write a business book
What’s the main thing you are selling in your business? It’s your expertise. If you’re employed, this is what is of most value to your employer, with often that expertise built up through years and years of experience. If you’re self-employed and running your own... read more »