Book Writing
2020 resolution - write!
Your 2020 new year’s resolution – write that book OK, here we are, already a week into 2020 and no doubt some of your new year’s resolutions have already gone by the board – how’s that daily exercise target... read more »
Brad Burton's books
The story of Brad Burton’s four books (so far!) is a fantastic example of using business books as an integral part of your brand-building process. Brad published his first book, the wonderfully provocatively titled Get Off Your Arse, in 2009.... read more »
Perfect Christmas gift
A business book is the perfect personalised (Christmas!) business gift This is one way to think about your published book. It has your personalised branding all over the cover and so it can be given to all your key... read more »
Long shelf life
The long shelf life of a business book What is the shelf life of a book? Probably longer than pretty much anything else. The bookshelf is the one that keeps being added to instead of items being constantly replaced.... read more »
Powerful marketing tool
Your book can be your most powerful marketing tool I’ve already talked about why writing a book is a great idea, as it creates the ultimate showcase for your expertise. But to label a business book as the most powerful marketing tool you can... read more »
What to write about
I’ve already talked about why you should write a business book and the need to work out your motivation for writing it. Let’s now look in a bit more detail about what to write about. We’ve already narrowed it down that it needs... read more »
What's your motivation for writing?
I’ve already talked about why writing a business book is a great idea, as it creates the ultimate showcase for your expertise. OK, so what’s going to drive you to write it? You want to get across “your expertise”, which can cover all sorts of areas.... read more »
Why you should write a business book
What’s the main thing you are selling in your business? It’s your expertise. If you’re employed, this is what is of most value to your employer, with often that expertise built up through years and years of experience. If you’re self-employed and running your own... read more »